8.11.18- Editing techniques in chosen clip

Editing techniques in Kong skull Island

At the very beginning of the clip (0.23 seconds in) it shows a close up of a man looking through his telescope at whats going on around him. The use of this cut heightens the tension as from the reaction of his face, it is constantly building the tension as it goes quite slowly as he is taking the telescope down and goes immediately to the next shot using a jump cut. There is a variety of cuts within this clip to keep the viewers engaged with the heightened drama of the unexpected creature in the characters environment.  The close up on the mans face as well also is useful for showing the detail of his shocked and scared face, again reinforcing the tension that building within this particular scene. 

Next at 0.35, there is a slow camera movement blurring everything else except the monkey, the use of the slow pace in this editing technique focuses particularly on it helps maintain the tension. This uses a medium long shot to get all of the creature in the camera shot and at such a slow pace from cutting to it , this is another reinforced tension effect and still shows the intense atmosphere will keep occurring throughout the scene and that its still not over.

 A final editing technique is at 2.33 when it uses a shot reverse shot, as it goes from the monkeys feet to the people constantly. This is cleverly used and not only used in this part but again it does help to bullies the suspense  with the conflict between the creature and the characters.

30.10.18- Disney Conventions

Disney Animated Film

Disney is a hugely successful and highly popular company. The main four major film studios include: Disney animation studios, Pixar Animation Studios, Marvel studios and Lucasfilm Ltd. The genre for most Disney film is animation and this involves visually illustrating so the characters are moving. The target audience for these films is mainly children and this goes from animated animals to animated singing volcanoes.

A commonly seen feature of Disney animated films would be the "True Loves First Kiss". This is seen whether its an escape from death or transformation into a human. Disney does this is target younger females They stick to this sort of storylines they can carry on creating similar films and therefore making more money. This particular idea is seen in snow-white when she dies form the poisoned apple she is woken up from a true loves kiss, similarly with sleeping beauty, aurora is in a permanent sleep and gets woken up from true love and finally with the little mermaid Ariel kisses Eric to become a permanent human so she can live with her true love not in a mermaid form.

The next idea that Disney have commonly utilised is "being friends with nature". This certainly helps Disney keep their younger viewers as young children love animals and the idea of being friendly with them. For example in snow-white: The character herself becomes friends with all sorts of animals and creatures including Rabbits and Birds. Also in Beauty and the Beast, Belle is seen to being very close with her horse again reinforcing the idea of being close with animals and befriending nature. Animal companions make younger children believe that all animals are nice and sugarcoat the danger.

Some of the older films such as Mary Poppins include singing, this is another popular method that Disney use. This is a clever method as majority of Disney viewers and target audience are part of the younger generations. This method is still popular today and can be seen in some of the newer and most recent films such as frozen and Coco.

Similarly, Disney have been sticking to having deeper morals into their storylines, for example newer films like UP: After losing his wife, Carl showed not to take life for granted and go out and do the things you always said you wanted to do. This encourages younger generations to look into being more morally correct. Alternatively in the Pixar film Finding Nemo , Disney wanted viewers to see that you have to let go of the ones you love eventually and again gives Disney viewers a thought provoking production.

Finally, Disney love to include the idea of "coming of age" this is seen in inside out when the parents within this film are oblivious to how she is growing up and moving on, in comparison to Toy story 3 when Andy is all grown up and not taking his toys to university with them, This communicates with the viewers and creates a relatable production for families watching.

In conclusion, Disney has many codes and conventions within all the old and upcoming films to keep their audiences interested therefore making them more money.

28.10.18- X factor case study

X Factor  Case Study

1. Firstly, social media is wildly utilised to reach a potential audience. For example, The Instagram profile of X factor has came up on my suggested many times to try and encourage viewers around my age and others as potential audience. The X f actor also has an app which is a free way of eliminating contestants and voting for winners.

2. Livingstone has a theory that soon all our Medias will run through the same Hardware devices. With X factor this is partially true because you can use your phone or tablet to access therefore it is just one device that is being used.

Jenkins Theory is actually against this and he calls it the Black Box Fallacy. His theory is that it is wrong because it is based on convergence in to one central device.

3. An example of aboive the line would be the X factor website. Below the line would be the adverts on social media as I said previously with it popping up on Instagram 

28.10.18- Application questions

1. Spotify- , Instagram, Snapchat , WhatsApp ,, Netflix.

2. Spotify- The app Spotify is a free app , therefore it didn't cost anything to purchase. However, to when you just purchase the app you have a limited skips to a playlist or album so you cant listen to a particular song. You also cant listen to songs when not on Wi-Fi so I did purchase Spotify premium so I could download and listen anywhere. I can use any device with enough storage to access Spotify for example I have it on my phone , but also sometimes if I am doing work I will get the app up on my laptop and all I would need to do is sign in and it has all my music ready for me to listen so its very flexible on all devices. 

3.  Snapchat- Again this app is free but it does have some in app purchases features for example you can purchase filters for occasions but this is not something I have done yet. This app can also be accessed on many devices with a camera such as iPhone, android and tablets, I have not seen this app become accessible on laptops yet but other than that can be accessed on most of the other devices.

4. WhatsApp- I didn't pay anything for WhatsApp, however this is depending on the device you buy it on. For iPhones like mine the app is free and is a free method of texting, sharing photos. The idea is that when you're on Wi-Fi sending WhatsApp's is completely free and will not come out of any phone contract. So it can be bought on the play store and appstore however just depending on what device it is it can cost.

5.  Netflix- This app does cost and has a variety of series and films. Depending on how many people use the Netflix account the price ranges. I pay £10 a month for it as it is for the whole family. The app itself also does have a free trial which usually encourages users to buy the monthly contract. This app can be accessed on Phones , Smart TVs, Laptops as a website and is currently now being put on sky Q for even quicker access.

15.10.18- Web 2.0 advertising essay

Web 2.0 is defined as the second stage of development of the internet meaning that its characterised especially by the change from the static web pages to dynamic or user generated content and the growth of social media. The term was invented by Darcy DiNucci in 1999 and popularised several years later by Tim O'Reilly media Web 2.0 conference in late 2004.  Consequently many people have argued that Web 2.0 has significantly changed the face of advertising. The following are examples of how advertising has changed due to the reinfoced system of Web 2.0.

Firstly, Social Media Marketing. This is one of the biggest and most significant results of Web 2.0. For example, websites such as Facebook, Orkut, LinkedIn, Twitter, my space and youtube are the most top visited websites. It is because networking is one of the most essential needs in todays world. Efficient networking is backed by internet. Therefore, two thirds of the total number of internet users visit social media websites daily. It has became an addiction to many.

An additional example of advertising through social media is with the extremely utilised and popular communication media: Snapchat. There are daily updates on snapchat filters that people would put on their story or send to their friends. A particular example of an advertising filter is for the Teenage Mutant Ninja Turtle film. I remember scrolling through the snapchat filters and seeing this filter with the caption of "In the cinemas today". This is a very clear and simple way of below the line advertising, and was used by many to advertise the new upcoming film. This proves how Web 2.0 has changed advertising as the youth generation use snapchat daily so to use a popular social media to advertise increases the success and popularity of the film.

Another example includes the information search engine. Web 2.0 has this feature to help find relevant information for the keywords entered, this can advertise certain things for example just typing up the letter 'v' comes up with the option of the new upcoming film venom. This is therefore another subtle way of advertising as encourages the person using media to possibly click that option which then again is another way of advertising.

Web 2.0 also introduced the idea of online gaming, advertising through this was used by Disney when the sequel series following the tangled film ' tangled ever after' came out on Disney channel, days before the Disney channel website released a game for the tangled ever after series, which is a method of above the line advertising. Web 2.0 contributed to the change of advertising for this new production as online gaming is a specific feature of Web 2.0 and clearly did advertise the aspects of the new series through a game relating the storyline which the target audience would play.

Particular companies like amazon have specific features of Web 2.0. After looking at a product on the popular website, after accepting cookies (which again is another feature of web2.0) the product will then come up on your emails as pop ups encouraging you to buy the product and change the way of advertising in a subtle way.

To summarise, Web 2.0 has massively changed the face of advertising through below the line and above the line advertising, advertising through Web 2.0 has helped target at specific audiences and popularise the products or media that it is advertising.

8.10.18- Product questions

1. Media Product-  The media product can be a sales product for example in the season of a television series- for which media issues assigned are the actual material objects for advertising.

Media Sector- Sectors of media industry: Interactive media, the main ones involved are print media, social media/ online , TV and radio and merchandising.

Media Producers- Media producer is the person that oversees the production of a film or media project. Producers plan and coordinate various aspects of a media production.

Media Consumers- Media Consumption is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film and listening to the radio.

2. Web 2.0 is the second stage of development of the internet, characterised especially by the change from static web pages to dynamic or user generated content and growth of social media. The term Web 2.0 was invented by Darcy DiNucci in 1999. It became really popularised by Tim O Reilly in 2004.  Web 2.0 did have a massive effect as its referred to as connecting to other people, in the long term now serval social media platforms have became popular because of this, including, Instagram, Facebook , snapchat and still lots more.

3. Web 2.0 has had a big impact on marketting enterprises. They have to try to reach a new audience therefore it is somewhat harder. This requires marketing teams  to advertise. 

4. Advertising on social media is said to be below the line as it is specifically targeting at an audience particular to the social media platforms. Most of this audience is younger/ youths of people so it is said to be below the line as the adverts would have to be tailored to target younger people and the types of people that are part of social media. 

5. Youtube would have aspects of below the line advertising as before you would watch a video it may show a thirty second clip, this would be below the line as it would again target a specific audience and for example if it was aimed at younger people the advert would be relatable to younger people.

8.10.18- Media Product

The media product I have chosen to talk about is amazon echo called Alexa. The product is similar to the Siri application within the iPhone and it includes verbally speaking out and asking questions that you would like to be answered. Many of the recent series of the amazon Echo even include functions of turning on the kettle etc.

I firstly saw this product advertised on the telly , many of the adverts are very humerus and include families to show the prouuct as quite family friendly. An example of an advert from amazon is one where it shows a dad looking after his baby alone for the first time while his wife goes off back to work and it shows reminders set on the amazon echo telling him a schedule of how to look after the baby , the advert then ends with the reminder saying the husband is doing a great job, this particular advert advertises the amazon Echos uses and shows it is a family friendly prouduct.

Another advert I have seen recently, is on social media in particular Instagram , the advert was only about thirty seconds long and it uses the celebrity Gordon Ramsay , within this advert Gordon Ramsay is answering peoples questions in a very comical way , this is a good way to advertise as it firstly uses a popular celebrity that youths and upwards would of seen from various programs such as Hell’s Kitchen and Kitchen Nightmares and it then advertises it on instagram which it’s a well known social media platform. Gordon Ramsay himself actually posted the clip on his instagrams meaning his followers would’ve seen it first and therefore influence them to buy it.

I had recently been looking at this particular product on amazon and after that when I would check my emails images of it would come up as adverts, highlighting the key aspects of the product and the price. I also found that when I would be on YouTube suggested adverts and clips to watch would be of the amazon Echo.