10.1.19- Niche vs Mainstream

The 'Bird Watching' magazine is an example of a magazine that is aimed at a niche audience.    

 This is because it is targeted at a specific audience and therefore a selective group of people  that enjoy Bird Watching as a  hobby. I believe this to be a niche audience as not everyone enjoys Bird Watching as a hobby so this magazine is extremely popular for the particular people that do Bird Watching often. Niche audiences are often more engaged , active and responsive users. Due to their specific likes, this makes it very easy for marketers to target content to them , instead of worrying about a large crowd with varying interest. As Bird Watching is for a niche audience, it would coincidently make it a lot easier for the creators of the magazine to receive feedback as it is a specific audience that would respond to the magazine.

The magazine Heat is an example of a magazine that is aimed at a mainstream audience 

This is because its a more wider range of audience would chose to read this magazine. The age range of this magazine has a variety from 13 upwards.