18.10.18- Published notes

Technological Convergence 
Technological convergence is the process in which different technologies are combined in one, increasing the amount of functions it can perform for the user.

16.10.18- Published notes

Distribution 
Traditional Vs Modern

8.10.18- Published Notes

Web 2.0 Bullet Points

• Second stage development of the internet, characterised by the change from static web pages to dynamic or user generated content and the growth of social media.
• Invented by Darcy DiNucci in 1999 and popularised several years later by Tim O'Reilly.
• Social media marketing  (a feature of web 2.0) Instagram, Facebook, YouTube - most visited websites.
• Networking is one of the most essential needs in todays world. 
• Efficient networking is backed by internet. Therefore, two thirds of the total number of internet users visit social media websites daily. It has became an addiction to many.
• popular communication media: Snapchat. There are daily updates on snapchat filters that people would put on their story or send to their friends. A particular example of an advertising filter is for the Teenage Mutant Ninja Turtle film. I remember scrolling through the snapchat filters and seeing this filter with the caption of "In the cinemas today". This is a very clear and simple way of below the line advertising, and was used by many to advertise the new upcoming film. This proves how Web 2.0 has changed advertising as the youth generation use snapchat daily so to use a popular social media to advertise increases the success and popularity of the film.
• Another example includes the information search engine. Web 2.0 has this feature to help find relevant information for the keywords entered, this can advertise certain things for example just typing up the letter 'v' comes up with the option of the new upcoming film venom. This is therefore another subtle way of advertising as encourages the person using media to possibly click that option which then again is another way of advertising.
• Web 2.0 also introduced the idea of online gaming, advertising through this was used by Disney when the sequel series following the tangled film ' tangled ever after' came out on Disney channel, days before the Disney channel website released a game for the tangled ever after series, which is a method of above the line advertising. Web 2.0 contributed to the change of advertising for this new production as online gaming is a specific feature of Web 2.0 and clearly did advertise the aspects of the new series through a game relating the storyline which the target audience would play.
• Benefits Web 2.0 has for advertisers: make more profits from advertising as they do not have to pay as much money for advertising so highly beneficial. An additional benefit is that is more effective as by accepting cookies it allows advertisements to be seen making the internet more personal.
  
  
  
  

4.10.18- Published notes

Advertising
Above the line marketing: Above the line advertising is where a mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet. This is communication that is targeted to a wider spread of audience , and is not specific to individual consumers. ATL advertising tries to reach out to the mass as consumer audience. 

Below the line marketing: Below the line  advertising is more one to one, and involves the distribution of pamphlets , handbills, stickers , promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involves product demos and samplings at busy places like malls and market places or residential complexes.

24.9.18- Published notes

Job Categories 
Pre- production: The planning and drafting stages of a media product eg scheduling, funding, casting, designing, storyboarding, scriptwriting etc.

Production: The actual making of a media product eg filming, photographing, writing, inking graphics, recording sound etc.

Post-production: The editing and finalising of a media product eg adding special effects, digital manipulation, audio and video editing.

20.9.18- Published notes

Media Sectors

• Film
• Tv and Radio ( Broadcast Media)
• Video Games 
• Print and publishing (including digital publishing )
• Web and online technologies (including social media)
• Music

Media conglomerates are structured in a way that maximises their reach whilst minimising their costs. The largest cost to a company is when they have to use services and providers outside of themselves to create or distribute their product. The most efficient conglomerate structure is to utilise vertical and horizontal integration.

When a media conglomerate uses different subsidiaries to promote and distribute a product. this is called synergy- An efficient way for a company to use all of its assets to the best effect. This is a primary reason for conglomerates to form.   

Synergy is enabled by cross media ownership - when a conglomerate owns companies that specialise in different media, giving them an increased reach. 

10.1.19- Niche vs Mainstream

The 'Bird Watching' magazine is an example of a magazine that is aimed at a niche audience.    

 This is because it is targeted at a specific audience and therefore a selective group of people  that enjoy Bird Watching as a  hobby. I believe this to be a niche audience as not everyone enjoys Bird Watching as a hobby so this magazine is extremely popular for the particular people that do Bird Watching often. Niche audiences are often more engaged , active and responsive users. Due to their specific likes, this makes it very easy for marketers to target content to them , instead of worrying about a large crowd with varying interest. As Bird Watching is for a niche audience, it would coincidently make it a lot easier for the creators of the magazine to receive feedback as it is a specific audience that would respond to the magazine.

The magazine Heat is an example of a magazine that is aimed at a mainstream audience 

This is because its a more wider range of audience would chose to read this magazine. The age range of this magazine has a variety from 13 upwards.