1. Media Product- The media product can be a sales product for example in the season of a television series- for which media issues assigned are the actual material objects for advertising.
Media Sector- Sectors of media industry: Interactive media, the main ones involved are print media, social media/ online , TV and radio and merchandising.
Media Producers- Media producer is the person that oversees the production of a film or media project. Producers plan and coordinate various aspects of a media production.
Media Consumers- Media Consumption is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film and listening to the radio.
2. Web 2.0 is the second stage of development of the internet, characterised especially by the change from static web pages to dynamic or user generated content and growth of social media. The term Web 2.0 was invented by Darcy DiNucci in 1999. It became really popularised by Tim O Reilly in 2004. Web 2.0 did have a massive effect as its referred to as connecting to other people, in the long term now serval social media platforms have became popular because of this, including, Instagram, Facebook , snapchat and still lots more.
3. Web 2.0 has had a big impact on marketting enterprises. They have to try to reach a new audience therefore it is somewhat harder. This requires marketing teams to advertise.
4. Advertising on social media is said to be below the line as it is specifically targeting at an audience particular to the social media platforms. Most of this audience is younger/ youths of people so it is said to be below the line as the adverts would have to be tailored to target younger people and the types of people that are part of social media.
5. Youtube would have aspects of below the line advertising as before you would watch a video it may show a thirty second clip, this would be below the line as it would again target a specific audience and for example if it was aimed at younger people the advert would be relatable to younger people.
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