The media product I have chosen to talk about is amazon echo called Alexa. The product is similar to the Siri application within the iPhone and it includes verbally speaking out and asking questions that you would like to be answered. Many of the recent series of the amazon Echo even include functions of turning on the kettle etc.
I firstly saw this product advertised on the telly , many of the adverts are very humerus and include families to show the prouuct as quite family friendly. An example of an advert from amazon is one where it shows a dad looking after his baby alone for the first time while his wife goes off back to work and it shows reminders set on the amazon echo telling him a schedule of how to look after the baby , the advert then ends with the reminder saying the husband is doing a great job, this particular advert advertises the amazon Echos uses and shows it is a family friendly prouduct.
Another advert I have seen recently, is on social media in particular Instagram , the advert was only about thirty seconds long and it uses the celebrity Gordon Ramsay , within this advert Gordon Ramsay is answering peoples questions in a very comical way , this is a good way to advertise as it firstly uses a popular celebrity that youths and upwards would of seen from various programs such as Hell’s Kitchen and Kitchen Nightmares and it then advertises it on instagram which it’s a well known social media platform. Gordon Ramsay himself actually posted the clip on his instagrams meaning his followers would’ve seen it first and therefore influence them to buy it.
I had recently been looking at this particular product on amazon and after that when I would check my emails images of it would come up as adverts, highlighting the key aspects of the product and the price. I also found that when I would be on YouTube suggested adverts and clips to watch would be of the amazon Echo.
No comments:
Post a Comment