X Factor Case Study
1. Firstly, social media is wildly utilised to reach a potential audience. For example, The Instagram profile of X factor has came up on my suggested many times to try and encourage viewers around my age and others as potential audience. The X f actor also has an app which is a free way of eliminating contestants and voting for winners.
2. Livingstone has a theory that soon all our Medias will run through the same Hardware devices. With X factor this is partially true because you can use your phone or tablet to access therefore it is just one device that is being used.
Jenkins Theory is actually against this and he calls it the Black Box Fallacy. His theory is that it is wrong because it is based on convergence in to one central device.
3. An example of aboive the line would be the X factor website. Below the line would be the adverts on social media as I said previously with it popping up on Instagram
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