Synergy Proposal
The character artist would have paramount importance during the creation of a video game due to them making the animations within the games. Your responsibilities participate in helping us to achieve a high reach in horizontal integration and therefore to fulfil this you will visually create to impress our target audience across the four main sectors which include: online, print media, TV and radio and finally merchandising.
The most successful ways of targeting the main sectors would be to firstly, make a sponsored advert on Instagram part of the target audience feed for example, working on a Harry Potter game, it would be roughly twenty seconds long and include the key aspects of the creation of the game and have the characters that you have created. This would successfully advertise socially to the world as most of the target audience will be part of social media.
Next, we would appreciate a detailed and conspicuous poster or image to advertise as apart of the print media section. You will have to come up with an idea that stands to the target audience and place it in popular places so it can be seen daily. As an example again if the game happened to be Scooby Doo you would make sure the poster had particular detail of the mystery machine design along with the main five mystery incorporated characters that you have designed yourself.
After those two sections, we would like to see a TV and Radio advert, this would be roughly 40 seconds long and ideally be animated as you're the character designer. You will have to make it as creative as possible including the aspects that make an advert successful, therefore being: A good storyline, advanced detail advertising the product and finally massively targeting the audience. If you happened to be advertising Happy Feet, we would mainly want the storyline to be 'happy' and quite a family friendly advert as the target audience for this particular film/game is families, so you could really utilise the idea of a whole family sitting round together and playing the game as the ideal nuclear family would.
Finally, the last sector is merchandising. To be highly successful within our team abundances of merchandising is paramount for achievement. This would mean having gremlin teddy bears sold in all toy retailers like Smyth's Toys and the Entertainer. Also having figure sets of the Lego movie of the character emit and the Lego batman, this would definitely target younger audiences as toys are still popular within this society and the young generations still make toys popular.
So, if you can bring all of the above to our company we would love to have you part of our team , Good Luck and give it your best!
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