1. The Value Chain is how a chain of importance within horizontal and vertical integration.
2. Horizontal integration is when a product is advertised using Cross Media
3. Cross Media enables synergy as it involves merging job roles and making it available to other sources of media.
4. An example of synergy from a media conglomerate would be like when Disney make their Films and Series into games for example The Incredibles which is a Walt Disney Pixar film was made into a play station game
5. Advertising the product,
6. Editor is part of the production
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