- Film
- Tv and Radio ( Broadcast Media)
- Video Games
- Print and publishing (including digital publishing )
- Web and online technologies (including social media)
- Music
Media conglomerates are structured in a way that maximises their reach whilst minimising their costs. The largest cost to a company is when they have to use services and providers outside of themselves to create or distribute their product. The most efficient conglomerate structure is to utilise vertical and horizontal integration.
When a media conglomerate uses different subsidiaries to promote and distribute a product. this is called synergy- An efficient way for a company to use all of its assets to the best effect. This is a primary reason for conglomerates to form.
Synergy is enabled by cross media ownership - when a conglomerate owns companies that specialise in different media, giving them an increased reach.
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