8.10.18- Published Notes

Web 2.0 Bullet Points

• Second stage development of the internet, characterised by the change from static web pages to dynamic or user generated content and the growth of social media.
• Invented by Darcy DiNucci in 1999 and popularised several years later by Tim O'Reilly.
• Social media marketing  (a feature of web 2.0) Instagram, Facebook, YouTube - most visited websites.
• Networking is one of the most essential needs in todays world. 
• Efficient networking is backed by internet. Therefore, two thirds of the total number of internet users visit social media websites daily. It has became an addiction to many.
• popular communication media: Snapchat. There are daily updates on snapchat filters that people would put on their story or send to their friends. A particular example of an advertising filter is for the Teenage Mutant Ninja Turtle film. I remember scrolling through the snapchat filters and seeing this filter with the caption of "In the cinemas today". This is a very clear and simple way of below the line advertising, and was used by many to advertise the new upcoming film. This proves how Web 2.0 has changed advertising as the youth generation use snapchat daily so to use a popular social media to advertise increases the success and popularity of the film.
• Another example includes the information search engine. Web 2.0 has this feature to help find relevant information for the keywords entered, this can advertise certain things for example just typing up the letter 'v' comes up with the option of the new upcoming film venom. This is therefore another subtle way of advertising as encourages the person using media to possibly click that option which then again is another way of advertising.
• Web 2.0 also introduced the idea of online gaming, advertising through this was used by Disney when the sequel series following the tangled film ' tangled ever after' came out on Disney channel, days before the Disney channel website released a game for the tangled ever after series, which is a method of above the line advertising. Web 2.0 contributed to the change of advertising for this new production as online gaming is a specific feature of Web 2.0 and clearly did advertise the aspects of the new series through a game relating the storyline which the target audience would play.
• Benefits Web 2.0 has for advertisers: make more profits from advertising as they do not have to pay as much money for advertising so highly beneficial. An additional benefit is that is more effective as by accepting cookies it allows advertisements to be seen making the internet more personal.