Advertising
Above the line marketing: Above the line advertising is where a mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet. This is communication that is targeted to a wider spread of audience , and is not specific to individual consumers. ATL advertising tries to reach out to the mass as consumer audience.
Below the line marketing: Below the line advertising is more one to one, and involves the distribution of pamphlets , handbills, stickers , promotions, brochures placed at point of sale, on the roads through banners and placards. It could also involves product demos and samplings at busy places like malls and market places or residential complexes.
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